Data privacy


With the following privacy policy, we would like to inform you about the nature, scope and purpose of the collection and use of personal data on our website. This Privacy Policy applies solely to the use of our website, hereinafter referred to as the “Website”, and extends beyond that to any online presence on social networks. It no longer applies as soon as you visit another website where the privacy policies of the respective website operators come into effect.

For further questions and concerns about data protection regarding our Website, send us an e-mail to datenschutz[at]art-dus[.]de


Responsible for the collection, processing and use of your data is the

art.fair International GmbH
Maria-Hilf-Str. 9
50677 Cologne
Tel.: +49 221 420 393 0
Fax:  +49 221 420 393 29

Managing Director: Walter Gehlen

Our data protection officer is:
Christian Krause
Contact: datenschutz[at]art-dus[.]de


Personal data is any information that relates to an identified or identifiable natural person. Personal data includes all data that allows you to be associated with your person, such as name, address or e-mail address.


When you visit our Website, you (through technical necessity) transmit data to our web server via your internet browser. The following data is collected and stored in the process:

– date and duration of your page view
– the web browser and operating system you are using
– the URL of the retrieved data
– the transferred amount of data
– the anonymized IP address of the requesting computer
– access status (file transfer, file not found, etc.)
– which search engine redirected you to our Website

In addition, we collect the personal data that you provide as a user during newsletter registration, VIP accreditation and press accreditation or as part of the application form.

In particular, the following data is collected: name, postal address, e-mail address, telephone number and portfolio information, which are necessary for processing the application, accreditation or registration application.

We require your personal data for the following purposes:

– providing our Website for your use
– for reasons of technical security, in particular to ward off attacks on our web server
– handling the application, accreditation or registration application
– collection of statistical data


We only collect, process and use your data to the extent necessary to enable you to use our Website and the services offered there.

In order to use your data as part of the provision of services for admitted participants to the fair, we must publish the name of your gallery on our Website among the participants.

The personal data of the admitted participants at the fair will be passed on to third parties only if it is necessary for the fulfillment of services in the context of participation in the fair. This includes, for example, the security personnel appointed by the Art Dusseldorf to ensure that only authorized persons are present during construction and dismantling on the exhibition grounds (Areal Böhler, Hansaallee 321, 40549 Düsseldorf).

Third parties appointed by us will treat your personal data in accordance with this privacy policy and the prevailing provisions of data protection laws under the General Data Protection Regulation (GDPR).


When a user establishes contact (e.g. via a contact form, e-mail, telephone call or social network), the user’s personal data will be processed in order to process the contact request in accordance with Art. 6 para. 1 lit. b of the DSGVO, i.e. to perform under a contract or a pre-contractual obligation. For this purpose, the user’s data may be transferred to a customer administration program (CRM system). Please note that, pursuant to the GoBD, we are obliged to archive e-mails; therefore a complete deletion (from our archiving system) of all e-mails sent to us is not possible.


The basis for data processing is Art. 6 para. 1 lit. a, b and f of the GDPR.

We process the data you have provided in each case, for example during newsletter registration, on the basis of your consent (Article 6 (1a) DSGVO) in order to be able to contact you. You can revoke this consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

Furthermore, we process your data for the fulfillment of a contract (Article 6 (1b) GDPR). In rare cases, we reserve the right to collect personal data based on legitimate interest (Article 6 (1f) GDPR).
Integration of Google Maps
To enhance our online offering, we incorporate maps (“Google Maps”) from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
With your consent pursuant to Art. 6 para. 1 lit. a GDPR, we use map extracts from the provider Google.
You can find the privacy policy of Google at:

Cookies are small pieces of information that are temporarily stored by the web browser locally on your Internet browser.

Certain online services on our Website require the use of cookies, for example, to deposit your personal preferences. These cookies are only valid for the respective session and are deleted when the browser is closed.

To manage the content of our Website, we use WordPress.

Embedding Google Maps
We use map excerpts (“Maps”) from the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to display a clear map for directions. The display only occurs with your consent in accordance with Art. 6 (1)(a) GDPR in the cookie banner. By using Google Maps, data is also collected and possibly stored by Google.
Google’s Privacy Policy:

Embedding YouTube
We embed YouTube videos from the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to provide you with insights into our trade fairs. The display only occurs with your consent in accordance with Art. 6 (1)(a) GDPR in the cookie banner. By using YouTube, data is also collected and possibly stored by Google.
Google’s Privacy Policy:

Embedding Vimeo
We embed videos from the provider, Inc. headquartered in New York (USA), to provide you with insights into our trade fairs. The display only occurs with your consent in accordance with Art. 6 (1)(a) GDPR in the cookie banner. By using Vimeo videos, data is also collected and possibly stored by Vimeo.
Vimeo’s Privacy Policy:

This website uses the open source web analytics service Matomo. Matomo uses so-called “cookies”. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. For this purpose, the information generated by the cookie about the use of this website is stored on our server. The IP address is anonymized before it is stored.

Matomo cookies remain on your device until you delete them.

The storage of Matomo cookies is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

The information generated by the cookies about your use of this website will not be disclosed to third parties. You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website.

If you do not agree with the storage and use of your data, you can disable this feature here. In this case, an opt-out cookie will be stored in your browser to prevent Matomo from storing your usage data. If you delete your cookies, this will mean that the opt-out cookie will also be deleted. You will then need to reactivate it when you return to our site if you wish your activity not to be tracked.


We also use the data provided by you to inform you about news and offers of Art Düsseldorf and its contractual partners.

To receive the Art Düsseldorf newsletter, you need a valid e-mail address. The double opt-in procedure verifies that you are actually the owner of the e-mail address you have entered and authorizes the holder to receive the newsletter. We do not collect further data in this context. Transferring this data to third parties does not take place. Only when the confirmation of the e-mail address is made is the address actively included in the mailing list. We use this data exclusively for the delivery of the requested information and offers.

For our newsletter software, we use Brevo. Your data will be transmitted to Brevo/Sendinblue GmbH. Sendinblue is prohibited from selling and using your data for purposes other than sending newsletters. Sendinblue GmbH is a company subject to German jurisdiction and data protection.

Further information can be found here:

Consent granted for the storage of the data, the e-mail address and their use for sending the newsletter can be revoked at any time, for example, via the “unsubscribe” link in the newsletter.

The data protection measures are constantly subject to technical revision. For this reason, we ask you to inform yourself about our data protection measures at regular intervals by viewing our privacy policy.


The exchange of personally identifiable information between you and our Website is generally ensured via secure connections that are state of the art.

Credit card information is not collected outside the one-time contract without further caching. The online payment system in our web shop runs on Stripe.


The consent to the collection, processing or use of your data can be withdrawn at any time with effect for the future. Please send an e-mail to

Pursuant to Art. 15 of the DSGVO, you may at any time, free of charge, exercise your right to access the information stored about you, in the form of a written or electronic summary, to be provided in a data-transferable format. In addition, you have the right to correct any inaccurate data, as well as the right to delete or limit (block) the processing of your data.

You may also object to the processing of your data.  To do this, please contact

If you do not provide us with the personal data that we require for contractual purposes, the fact that the personal data was not made available will generally mean that the contract cannot be concluded. In individual cases, we can inform you whether the provision of personal data is legally or contractually required and what consequences the failure to provide such data would have in the individual case.

As a matter of principle, we will delete your data as soon as it is no longer necessary for the above purposes, unless temporary storage is still necessary, as this is required by law. If a contractual or legal retention period precludes your request for deletion, the data cannot be deleted for the time being, but only blocked.


According to Art. 77 of the GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful. The address of the supervisory authority responsible for our company is:

Country Representative for Data Protection and Freedom of Information North Rhine-Westphalia
Kavalleriestr. 2-4, 40213 Düsseldorf