Words: Chris Erik Thomas.
For our fourth edition, we’ve pushed past our physical limits and embraced the digital future of the art world. We are guided by the belief that you should be able to experience Art Düsseldorf everywhere – no matter if you’re in the light-flooded halls of Areal Böhler or sitting on your couch in the comfort of your own home.
To make this concept a reality, we’ve built a range of services that embrace the art industry’s digital future, as well as the high-potential online market. Along with the on-site fair at Areal Böhler from 8 to 10 April, 2022, we will also offer an online shop to bookmark, buy, and inquire about all your favorite artwork; a digital magazine to dive deeper into artists, galleries, and the wider art world; and an elaborate VIP area that offers an unbeatable connection between collectors and galleries.
With the online shop, art lovers can get their pocketbooks ready for a unique digital experience. For the first time in our history, we’ve made every piece on display at Art Düsseldorf available for purchase with just a few clicks. All 85 galleries that are showing at this year’s fair will also have a dedicated section on our online shop. Collectors can view and compare works, talk to gallery owners, and make a list of all their favorite pieces you want to purchase.
Want to learn more about your favorite artists or dive into an essay on the art world by our guest writers? The digital magazine we’ve built from the ground up will have all the content you could want. We will have articles that present key background information on the art and artists at Art Düsseldorf; info on important events happening at the fair and store; and a collection of viewpoints on the most current trends in the art world.
If you want to experience the fair in person but can’t make it to Düsseldorf, we have you covered. Our VIP service includes personal guided tours from our Art Guides who will be standing by to live stream from Areal Böhler. Our expertly trained guides will be ready to take prospective collectors and VIPs to any booth you’re interested in so that all your most important questions can be answered. The 60-minute tours are available during fair hours, and can be conducted in both German and English.
With our trailblazing range of online services, we’re rethinking the art fair, pushing past the physical limits of in-person events, and embracing our digital future. As we continue to strengthen the personal bond between gallerists and collectors, we invite art lovers to experience Art Düsseldorf everywhere.
Chris Erik Thomas is the Digital Editor of Art Düsseldorf. They work as a freelance writer and editor in Berlin and focus primarily on culture, art, and media. Their work can also be seen in Highsnobiety, The Face Magazine, and other publications.