Art is not imposed on anyone. And yet the ‘art world’ is socially and economically woven through by an incredible pressure.
First and foremost, art is a rather intimate affair for artists and viewers, and that alone motivates each collection individually. The way in which the public treats their own popularity as collectors is also different: curse or blessing, if the closer look at the fair stand is immediately interpreted by market observers as a recommendation to buy? Since the value of art is only partly or not at all scientifically verifiable, but rather socially constructed, the qualitative, monetary assessment on the art market is an X-variable for many liquidation flows. While there is no doubt that a lot of art is generally bought, the older, more comprehensive collections are increasingly concerned with their inventory: what does the balance look like after 35-40 years of collecting, how many blue chips do I have, and where can I show my collection in all its complexity? In addition, our world is becoming increasingly digitalized and this is changing older thought structures. Also, the fact that we live in an inheriting society is not insignificant. We inherit art collections that we have not built up ourselves and ask ourselves what should happen with them.
In all these spheres it is relevant who we trust. Here the gallery owner has the role of mediator and is responsible for information integrity (online and offline). Gallery owners, works of art and artists are generally measured by two standards: the economic result of their work and their loyalty to art. This is a high demand and requires a variety of skills from gallery owners: to know art history as well as the current market and to be good economists, to be empathetic and patient in dialogue with many customers, to always meet the hottest events and to be up to date with the latest digitalization.
How gallery owners manage to keep a cool head and to what extent trust also has to do with a fundamentally new understanding of digital, i.e. networked society, will be discussed by presenter Jana M. Noritsch, founder of the Collectors Club Berlin, with her guests on the podium.
The guests on the podium will be:
/ Leo Kuelbs, Collector and curator, Website
/ Sarah Miltenberger, Senior Director of the König Galerie, Website
/ Théo-Mario Coppola, Director and curator of the CollezioneTaurisano, Website
/ Anne Schwanz, worked 15 years for Eigen+Art/Lab, is now working for Office Impart, Website
This talk will also be held in German at 4 pm. For additional information, please click here.